The idea evolved when we realised that there must be a way to create sales offers/mechanics that simultaneously ensures that we build our brands key values/visions and the strongest competitive argument – social facilities. After presenting the idea the mechanics were firmly established in the Scandinavian regions but also internationally and not least among the distributors.

The campaign has been favourably received by the merchants who use it every month in stores and not least through their own interactive channels. The campaign has been so successful that it’s now used as an example of best practice in the European market.