We built a massive 22x26m Deep Ridged crisp, which

also happened to be Britain’s tallest ever free standing climbing wall.

We then challenged the Great British public to ‘Take on the Deep Ridged’

crisp for themselves and prove exactly how Epic it was.

The results were epic. In just one short week, more than 5,000 climbers took on the Deep Ridged challenge. The buzz surrounding the campaign delivered over £1 million in PR value and Walkers' ‘Making of Film’ secured the top spot on YouTube’s popular videos.

In terms of business results, sales exceeded £20m in just six weeks – making Deep Ridged Walkers' biggest category launch in the last 10 years and the UK’s biggest FMCG launch in the last 3 years.