The iconic Defender ended its production at the end of 2015 after a continuous run of 67 years. We decided to use this opportunity to ensure that the vehicle is remembered forever as a symbol of Land Rover’s commitment to building vehicles that takes you Above and Beyond.

Our objective was to encapsulate not just the car, but to bring out and share the spirit it upholds with everyone.

We created a platform that enabled the most passionate but unfinished journeys from around the world to be completed by the Defender community.

The campaign launched with an online video that was shared through social media and the internet, inviting people to share their unfinished journey. Everyone could publicly share their personal dreams, journeys they've been wanting to finish. These journeys were then matched with Defender owners that volunteered to help. From fulfilling a Graffiti artist's dream to bring education to the slums of Jakarta to chasing the darkest corner for the milky way; the Defender continues to live its legacy of going Above and Beyond.

All these journeys are documented and shared on the website, allowing participants or even public to share them. Even as the car has reached its end of line production, the spirit continues to live on.