Cannes Lions

Defending Life - The Immune Ecosystem

RANDOM42 MEDICAL ANIMATION, London / AMGEN / 2017

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The animation offers the viewer a journey through the body, visualising an exciting new prospect of cancer treatment: immunotherapy. It explores a variety of different cell types within the body highlighting the role of cellular proteins in cancer, and how they can be used as targets to try to overcome the burden of cancer using immunotherapy. The animation allows Amgen to inform on this new method of treating cancer in an understandable yet immersive way, whilst emphasising their vital contribution to improving cancer treatment. It serves as a powerful tool for showcasing the benefits of immunotherapy to the target audience.

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