Cannes Lions
DEFIES YOUR PAST
TANGO, Madrid / UBISOFT / 2014
Overview
Entries
Credits
Overview
Execution
Search and legal procedures for the archaeological project to exhume the Spanish Pirate Amaro Pargo.
Outcome
Natural appearance on news programmes and newspapers in main national TV and press media (TVE1, Antena 3, Telemadrid, La Sexta…)
Massive appearance in video gaming media.
Appearance in international media, such as Newsweek.
150,000 participants on the microsite “challenge your past.”
ROI 400%
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