Objective: For Rayman 4: Raving Rabbids, Ubisoft requested rich media and Flash banner campaigns promoting a new race of insane bunnies. Our intent was to produce huge anticipation for the game and position it as a must-have launch title for the Nintendo Wii.Concept: The idea was to explore the Raving Rabbids' personalities and demonstrate their capacity for mischief, mayhem and wanton debauchery. In short, expose these little varmints for the cracked-out bunnies they truly are.Target Audience:Typical gamers. Gamers who are interested in the Nintendo Wii. Gamers familiar with, or interested in, the next title from the Rayman saga.