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KOUZ PRODUCTION, Paris / UBISOFT / 2016
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The new trailer for Ubisoft’s Far Cry Primal falls into the latter camp. The ad, in which a soldier charges towards his enemy but is periodically thrust back in time to face more ancient foes until he finds himself squaring off against a sabre-toothed tiger armed with nothing more than a bone club. The spot will run on TV and in cinemas across Europe.
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