The idea was to stay true to the licence's identity. The licence takes place during the Middle Ages and is well known for its codes.

We reproduced the costumes of the licence's hero and turned the video in a scenery from the Middle Ages (le chateau de Fontainebleau). We used the story of the games in the song.

Regarding the lyrics and the music, we decided to break the rules and make something very modern and contemporary, in order to create a contrast and engage the target of the brand (quite young audience).

The idea was to create an anthem for young generations, through original and authentic brand content.

The implementation was performed by a professional production company in order to have the best result possible.

The cast was made of the two talents, accompanied by over 150 extras and stuntmen who performed incredible figures in the video.

The scenery was a gorgeous Middle Ages castle in France, in order to stick to the licence's codes.

The filming lasted less than two weeks. The film editing was as short.

The video was published on Youtube, on the talent's channel.

Results were amazing. The video is a best case for the brand who never reached such KPIs : over 24,5 million views on the video, over 530 000 likes on the video.

A best-of video was realized and published on the Youtube channel of the talent, and reached over 5,6 million views too.

The song became an anthem and was known by the public less than one week after its release : during a special event for Youtubers in Paris, the talents performed the song on the main stage and the already knew the lyrics by heart.

The results for the brand were also great, with an increase of awareness and sales on the licence.