Cannes Lions
WUNDERMAN THOMPSON ARGENTINA, Buenos Aires / UNILEVER / 2022
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In the US, Degree is the #3 deodorant brand. In recognition that movement matters for both physical ?and mental health the brand's purpose is "to inspire confidence in everyone to move more”. But what does the word ?“everyone” really mean? “Everyone” should mean every single one, including the 26%? of adults in the US that have some type of disability.* So we asked ourselves, ?are Degree’s products designed ?to be used by everyone?
The answer was “Not really”
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