Spikes Asia

Delivereasy Lawyers

COLENSO BBDO, Auckland / DELIVEREASY / 2024

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Overview

Entries

Credits

Overview

Background

At the start of 2023, Delivereasy was New Zealand’s best delivery app that only 1/3 of New Zealanders knew about.

We knew that we couldn’t out-advertise one of the world’s biggest advertisers in Uber, so instead our challenge was to find a clever way to make the oversaturated New Zealand delivery market a two-horse race. Uber and Delivereasy.

Execution

Delivereasy is a New Zealand-owned delivery app that's proud of its reputation for excellent customer service. In fact they're so proud they decided to turn New Zealand’s biggest roadside billboard into a bold statement... then half way through turned that bold statement into an apology.

Outcome

Delivereasy is a New Zealand-owned delivery app that's proud of its reputation for excellent customer service. In fact they're so proud they decided to turn New Zealand’s biggest roadside billboard into a bold statement... then half way through turned that bold statement into an apology.

In October and November 2023, immediately following the brand refresh, Delivereasy had its two largest months of sales in its 7-year history. And are on track to continue this success.

Specifically, Delivereasy have experienced the following results year-on-year:

27% increase in order volume

17% increase in unique customers

39.5% increase in app sessions

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