Spikes Asia
COLENSO BBDO, Auckland / DELIVEREASY / 2024
Overview
Entries
Credits
Background
At the start of 2023, Delivereasy was New Zealand’s best delivery app that only 1/3 of New Zealanders knew about.
We knew that we couldn’t out-advertise one of the world’s biggest advertisers in Uber, so instead our challenge was to find a clever way to make the oversaturated New Zealand delivery market a two-horse race. Uber and Delivereasy.
Execution
Delivereasy is a New Zealand-owned delivery app that's proud of its reputation for excellent customer service. In fact they're so proud they decided to turn New Zealand’s biggest roadside billboard into a bold statement... then half way through turned that bold statement into an apology.
Outcome
Delivereasy is a New Zealand-owned delivery app that's proud of its reputation for excellent customer service. In fact they're so proud they decided to turn New Zealand’s biggest roadside billboard into a bold statement... then half way through turned that bold statement into an apology.
In October and November 2023, immediately following the brand refresh, Delivereasy had its two largest months of sales in its 7-year history. And are on track to continue this success.
Specifically, Delivereasy have experienced the following results year-on-year:
27% increase in order volume
17% increase in unique customers
39.5% increase in app sessions
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