Cannes Lions

Delivered to your door

TBWA\Paris, Boulogne-Billancourt / MCDONALD'S FRANCE / 2023

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

The brief was to communicate on the launch of a new delivery service, which delivers the big cities as well as the smaller, and the less frequented areas.

Thanks to the McDonald’s app, new localizations have been opened for delivery.

Execution

The solution was to find a creation that showed in one image that McDonald’s delivered in these more remote areas, at these times: during the day, during the evening, and at night, and showing different architecture styles.

We made the iconic products become the doors, playing with the different shapes, colors, and environments of the initial doors to have the most credible possible renderings.

The work was created using both photography, colors retouching and a big 3D work to integrate the 3 products into the 3 different front doors.

Outcome

At the moment we are submitting this campaign, the client still didn't get back to us with information you need.

We hope to have some results wiithin a few days.

Similar Campaigns

12 items

1 Cannes Lions Award
McDrop

DDB, Paris

McDrop

2023, MCDONALD'S FRANCE

(opens in a new tab)