During its presence on Ukrainian market Coca-Cola recommended itself as a pretty conservative brand. Of course, it was a leader in its category, put it was carried mostly by elder people. It was good, but, taking into consideration the latest Ukrainian events and level of life in Ukraine, Ukrainian youth became absolutely new. Their values and attitude to life became different.

The brand should act. It should show to the young audience that it understands them. More of it – we should tell them that the brand lives their lives, understands their desires and behave according to their preferences.

We had a task to create a fun activity for young audience.

Coca-Cola makes simple, everyday moments more special. That’s the message of the new global campaign ‘Taste the Feeling’.

We wanted to prove it using real people in real time.

We created - the world’s biggest ever delivery of feelings.

We identified outdoor locations where target audience post photos, check in, and stream, parks, city squares, fairs, big events.

We’ve had a car, which travelled near these locations, equipped with the drones.

And a software, which tracked the posts and Periscope-streams using geo-location mark.

Then we commented on post “Do you wanna taste the feeling?”

We offered to increase here and now ones’ emotions using Coca-Cola can.

After confirmation, we asked people to choose the nickname or status.

We immediately print it and speedily delivered by air.