To execute the idea and reach the greatest number of people possible, the agency bought a slot of TV that broadcasts one of the main championships in the country. Thanks to this, in an unprecedented way, there was interference before the start of the game. To support the action, every time the mailman entered the field to hand the ball to the referee, the TV announcer reported his entrance, informing that the ball only arrived on time due to the speed and punctuality of SEDEX.

The action was seen live by over 20 million viewers and thousands of supporters that were in the bleachers. After the games, there was a lot of buzz and hype over the action in the internet in many sports and advertising web sites.