Cannes Lions

SEDEX COURIER SERVICES

ARTPLAN, Rio De Janeiro / CORREIOS / 2010

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Overview

Entries

Credits

Overview

Execution

Through an unparalleled action, passengers placed their belongings in the trays and, when picking them up on the other side of the X-ray machine, were impacted by the message affixed to the belt conveyer: “This is the SEDEX way: Send It and Get It”.

Outcome

During one month, thousands of passengers in many Brazilian airports were impacted by the action.

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