In the Netherlands, Tele2 is the brand for Gen Z - the generation that has used internet since a young age and is almost born with technology and social media - encouraging them to drown themselves in data.

In the Netherlands, Tele2 is the number 1 brand for Gen Z. It is a very outspoken target audience; you don’t convince them with bought soundtracks or rip-offs.

So we approached producer Switch (Major Lazer, Chaka Khan) to create a soundtrack, especially for Tele2 and its critical target audience. This electronic track, with a heart of disco/soul is right up the street of Gen Z.