Cannes Lions

YELLOW PAGES

SAATCHI & SAATCHI NZ, Auckland / YELLOW / 2008

Film

Overview

Entries

Credits

Overview

Description

Yellow wanted people to reappraise their brand but maintain some of the equity they'd built up over so many years. Probably the best known thing about Yellow is the walking fingers logo, so we turned the hands into helpful little critters that do the finding for you. The hands are small but tenacious. Kick them across the yard and they'll still come back for more.

Similar Campaigns

12 items

1 Cannes Lions Award
Robyn's Undies

HEYYOU, Auckland

Robyn's Undies

2022, YELLOW

(opens in a new tab)