Cannes Lions
SAATCHI & SAATCHI NZ, Auckland / YELLOW / 2008
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Yellow wanted people to reappraise their brand but maintain some of the equity they'd built up over so many years. Probably the best known thing about Yellow is the walking fingers logo, so we turned the hands into helpful little critters that do the finding for you. The hands are small but tenacious. Kick them across the yard and they'll still come back for more.
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