Differently to some other countries during the lockdown, even food delivery wasn’t allowed in Perú.

That has made the food industry, which is one of the largest in our Economy, grind to a halt.

After 155 days of lockdown, the government announced that the gastronomic sector could be activated as well as its delivery services.

Obviously for Burger King it was easier to restart operations after being detained for months, but for small restaurants it was very, very hard, for this reason we decided to help them.

The idea was simple: Give our employees food from other restaurants for lunch for a period of 1 month.

Normally, our employees have food from Burger King while they are working, but for 4 weeks we decided to switch things up. We redirected our marketing budget to order 100% of our employees’ lunches from different local Peruvian restaurants.

Well, in fact, the calls were made by our own employees who agreed amongst themselves to choose which restaurant to order from weekly.

As well as ordering their food, we shared their daily specials we had enjoyed along with the restaurants’ information on our social media channels.

We also showed videos of our employees reviewing the dishes they had enjoyed.

25% of the marketing budget for the second half of 2020 was allocated for this action.

Once assigned, we communicated the idea to all of our more than 250 employees distributed in 25 locations.

They were the ones who chose the restaurants and the ones who made the calls on a daily basis, for 4 weeks.

52 restaurants. Over 3200 orders in 4 weeks.

The peruvian restaurants got:

+ 300% average increase on Social media reach

+ 200% growth in projected sales at re-opening

+ The calls for delivery service tripled compared to the pre-pandemic times.