Cannes Lions

Stacker Atomic

DAVID, Buenos Aires / BURGER KING / 2018

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Case Film
Case Film

Overview

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Credits

Overview

Description

On July the 5th, we donated all the funds raised from the new Stacker Atomic Combos to Atomic Lab, an open source that 3D prints prosthetics for kids. Now, many more kids can get a hands on experience, not only of our flavor, but also of everyday life.

Execution

We teamed up with Gino Tubaro founder of atomic Lab to deploy the campaign through our social media as well as his. It was a huge success helping both ends. It was a record year at Burger King for the stacker and Atomic Lab was able to triple it’s prosthetic provisions since 2014 in only one month.

Outcome

We joined a cause so thousands of children can enjoy life with both hands and this happened:

• 183.125 stacker combos sold, duplicating the sales from 2016.

• 1.400 new 3D prosthetics from Atomic Lab

• In one day, we helped to deliver 3x the amount since 2014

And also on social media:

• +3,200,000 PEOPLE REACHED ON SOCIAL MEDIA

• TRENDING TOPIC ON TWITTER

• +27,685 NEW FANS ON OUR SOCIAL NETWORKS

• +10,734 FOLLOWERS ON ATOMIC LAB’S SOCIAL NETWORKS

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