Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2021
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The convention for this soundtrack of a fantastic journey of child and his mother would have been to create a Danny Elfman style score. : Magic, adventure, epic. We decided to take the opposite way by choosing a very indie rock sound "cage the elephant" to contrast with the childish marvellous mood of the film.
Yet the brutal acceleration of the chorus match the fast waterfall scene before landing into the child bedroom as the song gently fade down. Child book story can be spicy afterall.
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