Cannes Lions

IKEA Enough

BACON, Copenhagen / IKEA / 2018

Film
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This film is about the hardships of single parenting. We meet a mom that arrives home after a hard day's work. She's carrying heavy grocery bags as she enters her apartment just to find it in a mess. Her teenage kids barely notices her arrival. The mom walks through the messy rooms with increasing despair until she's just had it. She drops her groceries hard on the floor and leaves the home. After she has cooled down outside she re-enters the apartment just to find the kids all occupied with cleaning up. They did get the message at last. In the kitchen her daughter is washing up all the IKEA plates and glasses, looking at her mother with empathy.

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