Cannes Lions

The Promo-Degradable Bag

TBWA\PARIS, Boulogne-Billancourt / MCDONALD'S FRANCE / 2018

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Case Film

Overview

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Credits

Overview

Description

Who would throw away something with value? Nobody. That’s why we created a take away bag 100% made of promotions coupons. Clients can cut out all the discount parts and slip them in their wallet until next time they visit us.

Execution

The operation took place in 2 waves in some restaurants in France, during the month of January 2018.

During the 1st wave, 144 000 promo-degradable bags have been used, and another 100 000, during the 2nd wave.

Outcome

Feedback of discounts increased by 17% compare to usual promotion operations. Which means less bags dumped in nature after use.

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