Cannes Lions

Cool bag

TBWA, Boulogne-Billancourt / MCDONALD'S FRANCE / 2022

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

This campaign is inspired by the famous saga “Picto”, whose minimalism highlights the brands iconic products.

It is throught the universe of the illustrator, that the properties of the insulated bag are revealed.

The artist’s landscapes are transformed, revealing the brand’s iconic products, Big Mac™, Frite & Sundae™, thanks to the temperature contrasts between their silhouettes and the desert landscapes.

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12 items

Delivered to your door

TBWA\Paris, Boulogne-billancourt

Delivered to your door

2023, MCDONALD'S FRANCE

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