Cannes Lions
TBWA, Boulogne-Billancourt / MCDONALD'S FRANCE / 2022
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This campaign is inspired by the famous saga “Picto”, whose minimalism highlights the brands iconic products.
It is throught the universe of the illustrator, that the properties of the insulated bag are revealed.
The artist’s landscapes are transformed, revealing the brand’s iconic products, Big Mac™, Frite & Sundae™, thanks to the temperature contrasts between their silhouettes and the desert landscapes.
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