Cannes Lions
STARCOM WORLDWIDE, Chicago / DELTA AIR / 2003
Overview
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Credits
Execution
Insight: Air Travel = waiting in lines. Business travellers HATE WAITING IN LINES. We focused our campaign on Frequent Business Travellers, identifying ways to show that Delta understood their frustration and was doing something about it. We chose media that would reach frequent business travellers while they were waiting in lines.
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