Cannes Lions

DELTA AIR LINE

STARCOM WORLDWIDE, Chicago / DELTA AIR / 2003

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Overview

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Overview

Execution

Insight: Air Travel = waiting in lines. Business travellers HATE WAITING IN LINES. We focused our campaign on Frequent Business Travellers, identifying ways to show that Delta understood their frustration and was doing something about it. We chose media that would reach frequent business travellers while they were waiting in lines.

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12 items

1 Cannes Lions Award
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