Cannes Lions

Deniers

SUPERNATURAL, New York / KAYAK / 2022

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This film taps into the current zeitgeist where everything is suspect and nothing is believed, driving home KAYAK’s value proposition through humor. In this film, a family of four sits down for dinner and a young woman whispers to her boyfriend, “Remember that Mom is a KAYAK denier, so please don’t bring it up.” If Mom’s denying an actual existing entity, then Mom’s grasp on reality must be a little loose, no?

Her boyfriend's response leads to an unpleasant turn of events.

Does the family try to reason with her? No, only the boyfriend, Todd, is brave enough to confront her saying, “Listen to me, KAYAK searches hundreds of travel sites to find you great deals on flights, cars and hotels.”

But, does his rational explanation have any effect? Nope, Mom storms off, as convinced and deluded as ever in her cray-cray bubble world.

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