The spot opens on a pair of puppies sitting in a basket in a park. After watching the puppies play with each other for some time a super appears on the screen drawing the viewer’s attention to a sign in the background. On the sign the words “Oral Cancer” are written. The super states: “When you don’t know what to look for it can be easy to miss”. This is then paid off with a message from the Canadian Dental Association stating “Your dentist sees things you can’t”.