To create awareness and acceptance for target group that only ‘Reach’ can clean up between the tooth spaces.

Demonstrate, with visuals comparing the uncleaned tooth spaces with graphic visuals of the dirty area between buildings, and the junk in the big cities caused by gangsters. So, the target group will become aware if their mouth is not clean and not well taken care of, it will be ruined like the city in the visual representation.

There's an increase in brand awareness after launching the ad.