Cannes Lions

NEUTROGENA ANTI-CELLULITE TREATMENT

DDB ARGENTINA, Buenos Aires / JOHNSON & JOHNSON / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The action begins with the idea of generating consciousness, reminding women, in the place where the cellulite affects them most, and to let them know that this is a problem that has an easy and a practical solution with Neutrogena Anti-Cellulite.

Outcome

A friendly and a close connection was generated between the consumers who were exposed to the action and the brand. We increased awareness about this problem often ignored and not treated. The target indentified with the informal and surprising tone of the brand´s approach. J&J wants to propose a better relationship with consumers' bodies, with the purpose of motivating them to consume.We managed to communicate "health" in an impactful and liking way.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The Debate Headache

PHD , New york

The Debate Headache

2017, GLAXO SMITH-KLINE

(opens in a new tab)