Cannes Lions

DENTAL FLOSS

OGILVYONE WORLDWIDE, Bangkok / ORAL B / 2007

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Overview

Entries

Credits

Overview

Description

This email emphasises on the effectiveness of dental floss. When the floss passes the sentence, the sentence will stick with the floss like the real usage. This email also links the viewer to microsite in order to increase the number of website visitors.

Outcome

The number of website visitors increased by 3 times.

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