The story creates a consumer insight to show the problems of many peoples bad breath after a meal. A guy that goes home late after work has just had dinner with colleagues, while his wife is waiting to have dinner with him. So, he lies to his wife that he isn't hungry but sleepy. Suddenly, his mouth odor comes out to shows that he already eaten squid with lime source. He immediately takes Dentyne Ice out and chews it! then his mouth odor has gone before his wife can catch the name of who he's been out with.