Cannes Lions

DEPARTMENT STORE

Y&R DUBAI / HARVEY NICHOLS / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To announce the launch of the Autumn/Winter Collection at Harvey Nichols.

Execution

The objective of this campaign was to promote the new collection for Autumn/Winter and drive people to the store.

Outcome

This campaign has been the most successful campaign for Harvey Nichols Dubai. Each item represented in the eight executions were sold out within the first week of the campaign breaking. To the point where customers brought in the magazines to the store inquiring about the specific piece in the ad, and gave the client no choice but to re-order more of those items.

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