The animated commercial, 'Every Colour You Can Dream', is a playful sequence reminiscent of dreams – from floating through clouds to swimming in water and flying behind a kite. The dreams are represented with a colourful array of Target clothing and linen – each item serving as a prop, but not necessarily as it would traditionally be used. For instance a sheet as a kite and pillows as clouds.The story is told this way as the aerial landscapes transform into new surroundings and environments within their dreams.