The campaign was global. No specific restrictions or regulations.

In a global campaign for IKEA we decided it was time these unsung heroes were given the recognition and respect they truly deserved. As part of the campaign we created beautiful posters of some of these heroes. With true IKEA design simplicity we portrayed the products in an iconic fashion with a confident colour palette and printed beautifully on uncoated paper.

Over 25,000 people engaged with our Everyday Heroes on Twitter, generating over 4 million social impressions and hundreds of editorials globally.