Cannes Lions

DEPARTMENTS STORES

FORSMAN & BODENFORS, Gothenburg / IKEA / 2015

Awards:

1 Shortlisted Cannes Lions
Case Film
Supporting Images
Presentation Image
Case Film
Supporting Content
Supporting Content
Supporting Content
Supporting Content
Case Film
Presentation Image
Online Video
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

The campaign was global. No specific restrictions or regulations.

Execution

In a global campaign for IKEA we decided it was time these unsung heroes were given the recognition and respect they truly deserved. As part of the campaign we created beautiful posters of some of these heroes. With true IKEA design simplicity we portrayed the products in an iconic fashion with a confident colour palette and printed beautifully on uncoated paper.

Outcome

Over 25,000 people engaged with our Everyday Heroes on Twitter, generating over 4 million social impressions and hundreds of editorials globally.

Similar Campaigns

12 items

Shortlisted Spikes Asia
McTrophy

LEO BURNETT, Seoul

McTrophy

2024, MCDONALD'S

(opens in a new tab)