BACKGROUND

China’s trust in food safety has hit an all-time low.

From exploding watermelons and recycled gutter oil to toxic baby formulas, the country has faced one food safety scandal after another.

And now this…

INSIGHT

A recent study by Greenpeace China shows that up to 90% of all fruits and vegetables sold in supermarkets are contaminated with at least one harmful pesticide.

Pesticide residues put people at risk of brain damage, neurological problems and even cancer.

So Tesco, the world’s leading supermarket, saw a need to make a difference.

Safety Bags are fruit and veggie bags that remove harmful pesticide residues.

They look and feel just like normal fruit and veggie bags.

However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology.

Safety Bags absorb natural light to trigger the bag's inner coating.

This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.

Thus, enabling supermarket consumers to enjoy safer fruits and vegetables.

Safety bags are reusable and the way they work is simple:

1. You simply grab a Safety Bag

2. Place fruit or veggies into the bag

3. Expose to natural (indoor or outdoor) light for 3 hours

4. Remove, rinse and enjoy

Safety Bags were developed and tested at flagship Tesco supermarkets in China—where we replaced standard fruit and veggie bags with Safety Bags.

To launch the initiative, a print campaign was supported by in-store posters, point-of-sale labellings and even a spot on the sales receipts.

Safety bags are reusable and the way they work is simple:

5. You simply grab a Safety Bag

6. Place fruit or veggies into the bag

7. Expose to natural (indoor or outdoor) light for 3 hours

8. Remove, rinse and enjoy