The creative centres around the ill-fortunes of exasperated British holidaymakers, and positions mobile bills as one less thing to worry about amid the chaos.

The 40” spot presents a series of small but nonetheless demoralising failures that befall a cross-section of British travellers in various European destinations; one of which includes a woman watching in horror as her suitcase explodes open on the luggage carousel, and another showing a man ready to sip a tropical drink whilst relaxing on a hammock, which then suddenly snaps and leaves him sprawled and dazed on the hot sand.