Cannes Lions

DERMACYD TEEN

PUBLICIS BRASIL, Sao Paulo / SANOFI AVENTIS / 2012

Film
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Overview

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Credits

Overview

Outcome

The Dermacyd Teen website rapidly reached the mark of 400,000 coded messages, and is still counting. The average time spent there was 5.5 minutes, a great number for the Internet ambient. The website was also mentioned in thousands of blogposts and received over 790 positive comments. In other words, we managed to put Dermacyd Teen into girls’ conversation, especially on the Internet.

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