Visible scars, especially facial scars, can negatively impact a person's self-esteem. Such low self-esteem is characterised by downturned face and a reluctance to make eye contact. It's as if they're engrossed in what lays on the ground. We dramatize that observation in this campaign.Dermatix is a clinically proven scar reduction cream, which will enable people troubled by scars to hold their heads high once more.