Cannes Lions

DERMODEX

FISCHER & FRIENDS , Sao Paulo / BRISTOL MYERS SQUIBB / 2013

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Overview

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Credits

Overview

Description

The main goal was to show parents the need to be informed when it comes to their kids.

Execution

We decided to show that behind apparently simple symptoms hide complex problems, that are more easily detected if one has information. We then used typography to hide and throw the real problems behind these symptoms.

Outcome

• The accesses to the fan page increased considerably.

• Several websites and communication vehicles included the Dermodex fan page on their agenda.

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BRISTOL MYERS SQUIBB, Lawrenceville

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2023, BRISTOL MYERS SQUIBB

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