Cannes Lions
KATE SPADE, New York / KATE SPADE / 2007
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Equal parts archive, blog, and peek at the inner workings of the Kate Spade creative studio, the designer’s special online section “Behind the Curtain” was envisioned as a destination for Kate Spade enthusiasts, new and old. Sharing the ideas that drive their process, the company hoped to encourage a sense of community and stimulate conversation. Five easily navigational sections offer a trove of inspiration. Through a simple flash interface based on clean, intelligent design, “Behind the Curtain” seamlessly marries rich content with a playful, chic presentation.
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