A bald man looks at himself in the bathroom mirror. He tries on a brown wig, then a blonde one, then a curly wig, followed by an afro, then a long haired wig, then... an octopus. Flashback to a well-lit studio. The man is just as bald as before. He turns to the camera, he’s wearing a pair of [K] glasses. The film closes on the brand signature “Krys, you’re going to love yourself.” - “I used to be bald” - “... But that was then.” Overtitles: “Collection [K] 60€ for both frames and lenses” Packshot logo and signature with voice-over: “Krys. You’re going to love yourself.”