DEVOUR took food porn to where it's never been before, an actual porn site. By serving up personalized pre-roll ads specific to the PornHub search terms, we made men who were hungry for porn porn, hungry for DEVOUR. The objectives were awareness and engagement.

Porn traffic spikes 12% just before the Super Bowl. 72% of porn users are male. 100% of those 72% eat food. After identifying the most common search terms on PornHub, DEVOUR created food porn equivalent. BBC became "Big Buffalo Chicken", BDSM became "Bouncy Delicious Savory Meats", S&M became "Sausage & Mozzarella", threesome became "Turkey, Bacon, & Ranch", MILF became "Meal I'd Like to Fork". You get it. Needless to say, there are few moments in life where men are more attentive than when they are about to watch porn, so naturally, viewers ate it up.

The target audience was males between ages 18-35 who watch porn, and also eat food, specifically frozen meal and fast food buyers.

Online video and homepage takeover ran for one day on PornHub.

In just six hours we received 1.6 million video views, 55 million paid impressions, and 25 million earned impressions. The conversation extended to our social platforms and our boldness was covered by publications like The Wall Street Journal, AdAge, and Fortune.