Cannes Lions

Heinz Food Mistakes

DAVID, Miami / KRAFT-HEINZ / 2019

Digital Proof JPG
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It is a human truth that people put ketchup on their foods to improve its taste - specially when something goes wrong. In this print series, we highlighted traditional American food that is typically eaten with Ketchup, but with common misspellings in the english language. The instantly recognizable red wavy line seen in text editing software comes in to show how any food mistake can be fixed with the right condiment: The instantly recognizable Heinz Ketchup, which is also poured in the same zig-zag fashion.

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