Cannes Lions

DEWAR'S LIVE TRUE

AGOSTO, Barcelona / BACARDI / 2014

Film

Overview

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Overview

Description

When the time comes, we must choose our path. And no one should decide this for us. Perhaps it's the decision that everyone expects of you, nor the simplest to make, but nonetheless it's yours. And that is reason enough.

If it comes from inside, if it lives in the depths of you, never stop believing in it. Because this is the real definition of success: staying true to yourself.

This is Livetrue.This film is the story of real and unique characters who do what they love to do above and beyond any fads or anyone else's opinion. For these reasons they played a part in Dewar's new integrated global campaign.

Our characters star in the new launch piece by facing their challenges. By using the strength of Charles Bukowski verses, we want to encourage the youth around the world to find their own way.

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