The 'In an absolut world'- campaign describes a world that is as perfect as the Absolut vodka.In autumn 2009 Absolut wanted to start a conversation with the urban creative scene about the Absolut world, based on the brands art tradition.

Absolut created the first exhibition that turned an entire city into a museum.In a size of up to 240m², the works of photographer Danny Clinch were shown on mega posters, portraying the band Wolfmother and the pure Rock & Roll life.

Free cards in bars showed the locations of the exhibition. For more information people could download an audio guide via mobile directly at the exhibition sites. Further information, tour plans and the audio guide were also available on the website.

The 200,000 Rock Bottles were already sold out after a few weeks. And tens of thousands of “exhibition visitors”, 1,554 audio guide downloads and numerous press articles also bear witness to the success of the world’s largest photo exhibition.