The Creative solution remained on creating a feeling of proximity and common identity with the character Dexter who, as it’s known, has had a blood obsession since a tender age. Thus, the public toilets were the perfect places, surprising and original, to pass the message of affinity with the title-character and his bloody environment.While entering public toilets, in front of the urinals, the public would see a poster with the copy: “Do you see blood everywhere? So this season is for you. Dexter's 2nd Season on FX”. After flushing the toilet, blood would come out of it, surprising the audience.

Several national and international media published and commented positively on the documental video created (like the Guardian), defining it as Shockvertising, showing the power of the buzz from an action that, although punctual, had the word-of-mouth effect as its primary goal.The whole ambient campaign, with two ambient stunts and a press kit piece, had a media value of 41,451€ .