1. Specially created branded news digest with news from 4 different countries to convey "we reach every corner message"2. Additionally , special innovative shapes and sizes to convey messages like "cross borders without barriers" , (we reach)"anywhere" , etc

Never-done-before placements , negotiated with 50%+ savings.although no direct results available , overall dhl gained 2 share points over the year and unaided awareness grew to 92%. Qualitatively , it differentiated dhl from competitors.