Eurobest

Keep Up With The Clicks

180 AMSTERDAM, Amsterdam / DHL / 2021

Film
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Overview

Entries

Credits

Overview

Execution

We open on two office employees in Sydney, 1998. One of them is capturing his colleague on a handy-cam purchasing a book (The Millennium Bug) on his computer. Introducing the era of when E-commerce began.

A rhythmic V/O narrates a flowing film that describes the growth of E-Commerce over the past two decades. In parallel we highlight the challenges merchants have keeping up with customers’ ever-changing expectations & demands around the world. With the support of DHL however, we see overnight delivery requests, and fulfillments being made, in far and isolated destinations.

Throughout the film, varied filmic techniques keep the audience surprised and engaged. Stop-frame animation, timelapse, and dynamic editing techniques keep the edit ‘visually’ flowing to the rhythm of the smooth and seamless V/O - reinforcing DHL’s integral role of supporting merchants, helping online businesses large and small ‘Keep up with the Clicks’ in an ever growing global market.

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