Cannes Lions
WUNDERMAN, Madrid / DHL / 2007
Overview
Entries
Credits
Execution
The most recognisable icon of DHL is the yellow box. So to dramatise our proposition in Spain’s major cities we put the kiosks inside DHL’s great giant yellow boxes.
Outcome
Sales objectives for one month were achieved in just a couple of weeks. Other countries where DHL operates will be rolling out the same campaign.
Similar Campaigns
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