Cannes Lions

DIALOGUE MARKETING

WUNDERMAN VIENNA, Vienna / WUNDERMAN / 2003

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Overview

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Overview

Description

Make people play! The Austrian office of DHL got a specific edition of the famous game 'Mensch, Argere dich nicht' (in English it is known as 'ludo'). The aim of this game is to be the first home. We showed them in our game how to be faster and more successful with the power of direct marketing made by Wunderman.• To make the game more personal we created Action-Cards in which we presented Wunderman and Direct Marketing in a very entertaining way.

Outcome

DHL were delighted with our mailing and invited Wunderman Vienna to a presentation.

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