Love World is all about the declarations of love. 2 weeks before Valentine's Day, online banner ads were released to encourage declarations of love through the website (www.dtclove.com). Audiences were invited to name and create a Love world, such as 'Sam loves Sue'. When a message is left the lover will receive an email which will link her to the love film. Audiences can also take references from the documentaries of 'Love is all around' TVC, to see what our hero has done to make his ultimate proposal as seen on TV. Over 710,000 clicks to the website during the first two weeks of the campaign, over 8,000 active love worlds being created by August 2007.