We created special 'nutrition chart' stickers that contained random nutrition stats. These were then stuck on to anything and everything that consumers might come across - benches, lamp-posts, public telephones, post boxes, trees etc.

The nutrition sticker charts brought to the fore Ayush Therapy's simple message of 'Digest Anything' in a fun and eye-catching manner.

Though small, these sticker charts were absolutely unmissable. With an 8.5% increase in sales of Ayush Therapy as compared to an expected growth of 6.2%, these little stickers made a big difference.